The "Red and Yellow" characters are two of the most iconic and beloved mascots associated with M&M's, the popular candy brand known for its colorful chocolate-coated candies. These characters have been an integral part of M&M's advertising campaigns for many years and are easily recognizable by consumers of all ages. Here's an overview of the "Red and Yellow" characters:

1. Red: Red is one of the original M&M's characters and is often depicted as the "spokescandy" for the brand. He is typically portrayed as the wise and level-headed character. Red is characterized by his red candy shell and is known for his distinctive glasses.

2. Yellow: Yellow is another original M&M's character and serves as a comical and somewhat clumsy counterpart to Red. He is characterized by his yellow candy shell and a cheerful, naive personality. Yellow often finds himself in humorous and amusing situations in M&M's advertisements.

3. Dynamic Duo: Red and Yellow are often featured together in M&M's advertising campaigns. Their interactions and contrasting personalities create entertaining and memorable scenarios in commercials and promotional materials.

4. Personification: These characters personify M&M's candies themselves, adding personality and relatability to the product. Red and Yellow's adventures and humorous situations help create an emotional connection between consumers and the brand.

5. Humor and Entertainment: Humor is a central element of the Red and Yellow characters' interactions. They engage in witty banter and comedic situations, making M&M's commercials enjoyable and entertaining for audiences.

6. Marketing Campaigns: Red and Yellow have been featured in various advertising campaigns, including television commercials, print advertisements, and digital marketing efforts. These campaigns often use the characters to convey messages about the taste, quality, and fun associated with M&M's candies.

7. Global Recognition: The Red and Yellow characters have achieved global recognition and are associated with the M&M's brand worldwide. They are cultural icons that have appeared in various forms of media and have been referenced in popular culture.

8. Brand Consistency: The presence of these characters in M&M's marketing campaigns contributes to the brand's consistency and recognition. Their enduring popularity has made them synonymous with the M&M's brand.

Red and Yellow are not just mascots but have become beloved characters in their own right, playing a significant role in shaping the identity of M&M's and making the brand's advertising memorable and enjoyable for consumers.